In leading a design firm’s business development initiatives, I closely follow healthcare delivery trends and how clients look to better serve their patients and communities, and how facilities can support these goals. Attending conferences and symposiums provides the opportunity to learn what trends came about from changes in the healthcare delivery landscape, and how a particular system’s response to these changes influences their physical assets and generate the need for new or improved facilities. A common trend that gets the most attention at these events is the shift from inpatient space to outpatient facilities and the key drivers of the ambulatory care model.
Partnering with Deloitte since 2012, Array offers a forum for healthcare facility leaders around the nation to come together for an interactive discussion via telesuite technology provided by Deloitte (for more detailed information about these events, please click here). The New York City market found so much value in having their peers as sounding boards at these gatherings, that Array and Deloitte decided to offer a supplemental meeting, providing a more intimate setting where people are comfortable sharing their experiences and greatest challenges. In December 2014 and February 2015, the newly formed group gathered to tackle the popular subject matter mentioned above, ambulatory care.
The purpose of these meetings was for healthcare facility leaders and real estate directors to discuss key issues from both sides of the table, together with developers, property owners, real estate brokers, as well as architectural and mechanical designers. The goal of the first session in December 2014 was to scratch the surface a bit, discussing the current and future trends of ambulatory care and learn what is important to each stakeholder. This is what we heard from the well-rounded group:
As the session came to a close, the group was left wanting more. Everyone felt as though we just scratched the surface and that there was much more to be uncovered. A follow-up survey was then sent out to measure the participants’ views on how well the session met their expectations, and then asked the question of how often we should get together as a group. An overwhelming number of responders wanted to continue the ambulatory care site selection dialogue, and suggested that we should meet on a quarterly basis. A second roundtable was then scheduled for February 2015. Stay tuned for further insight and the outcomes of February’s discussion.
Blog authored by Jennifer O'Donnell, a former VP, Business Development at Array.